Quantify the impact of operational change with ease

New protocols, new feed, new bedding—even small changes can affect your productivity. Ida’s simple question-and-answer tool, Ask Ida, measures effects of changes on cow behaviors. Ask Ida questions can be easily shared across your team or with your advisors for better alignment. 

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  • More confident decision-making

  • Reduce speculation about the impact of change

  • Shared understanding with your team

Sensor Required

Start with a question

Tell Ida about your changes and the anticipated changes in behavior. Once you add your event, she will monitor the individual cow, group or the entire herd.

Sensor Required

Review your answer

Ida will notify you when she has your results. Each answer will indicate whether the change had a significant effect on behavior. 

Sensor Required

Share your results

With a single tap, Ask Ida results can be shared with your team or advisors via text message or email

Using Ask Ida keeps both the farmer and the advisor focused and fuels the discussion on what we call normal cow behavior and what we see as deviant.

Jolanda Berghuis

Read Jolanda's story

More customer successes

  • Making changes at Berghuis farm? Not without Ida

    Ida helped Jolanda Berghuis and her family manage the 125-cow dairy through the twists and turns of the Covid-19 lockdown.
  • Neu-Hope Dairy in Indiana is “hitting the numbers with Ida”

    With Ida on the farm, Alex Neuenschwander and his team at Neu-Hope Dairy increased preg rates, improved detection of health issues and more.
  • Ida knows what she is doing at the MacLean farm

    The MacLean farm in Ontario, Canada has seen success with Ida.

Ready to hire Ida?

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