Quantify the impact of operational change with ease
New protocols, new feed, new bedding—even small changes can affect your productivity. Ida’s simple question-and-answer tool, Ask Ida, measures effects of changes on cow behaviors. Ask Ida questions can be easily shared across your team or with your advisors for better alignment.
More confident decision-making
Reduce speculation about the impact of change
Shared understanding with your team
Start with a question
Tell Ida about your changes and the anticipated changes in behavior. Once you add your event, she will monitor the individual cow, group or the entire herd.
Review your answer
Ida will notify you when she has your results. Each answer will indicate whether the change had a significant effect on behavior.
Share your results
With a single tap, Ask Ida results can be shared with your team or advisors via text message or email
Using Ask Ida keeps both the farmer and the advisor focused and fuels the discussion on what we call normal cow behavior and what we see as deviant.
Jolanda BerghuisRead Jolanda's story
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