Take the guesswork out of mating and increase productivity

Ida monitors each cow for signs of heat, so you don’t miss the optimal window for insemination. Ida also spots fertility-related issues, to help you deal with non-cyclic cows, potential abortions and get out there quickly for calvings.

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  • Improve heat detection

  • Increase in-calf rates more than 85%

  • Better implementation of calving protocols

Sensor required

Insemination insights

Ida detects cows that have come into heat and alerts you up to 5 hours before the optimal insemination window begins. Each cow is automatically added to an easy-to-navigate list, helping you plan ahead. Ida integrates with select electronic drafting gates to streamline your work.

Sensor required

Non-cycling insights

Cows with short or missing cycles can cause delays in successful conception, reducing your productivity and increasing costs. Ida identifies these cows so you can treat any underlying health problems or start hormone treatments quickly. Once the issue is diagnosed, Ida automatically adds the cow to a ‘treated cows’ list, making it easier to continue to monitor their status.

Sensor required

Calving insights

Ida detects when a cow is calving and sends an alert so that you can take action quickly and efficiently. Once you confirm the calving and any complications in your app, Ida will use your feedback to fine tune detection for your herd. 

Sensor required

Abortion insights

When Ida sees a potential abortion, she marks these cows for extra attention. Her insights help you act quickly and avoid productivity loss or unnecessary expenses. 

With Ida's help, our current heat detection rate is now over 60%, compared to 40% in 2018. This increased the pregnancy rate, hence increasing the profitability of our farm.

Alex Neuenschwander, USA

Read Alex's story

More customer successes

  • Customer care and machine learning: why one North Island farmer chose Ida above the rest

    North Island dairy farmer Steve Holdem uses Ida AI to monitor his cows 24/7

  • "The best customer care by a long shot"

    Andrew Wiffen uses artificial intelligence animal monitoring system Ida to monitor his cows on his farm in New Zealand

  • The award-winning New Zealand farmer who got his highest-ever in-calf rate with Ida

    Chris Poole of Cloverlea farm in New Zealand uses Ida, the intelligent dairy assistant that uses cow sensors to help farmers have more productive and sustainable farms

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