Smart assistance, simply delivered
Your farm will simply run smoother with Ida on your team. Intelligent insights will save you money and buy you more time to spend on the things that matter. With Ida’s smart assistance, delivered by a simple app, you’ll enjoy a productive, well-run farm ready for the future.
We are working with Farm Source to offer great prices for Farm Source Account Holders and Fonterra Suppliers.
*Ida has some exciting news! She's taking the next step in her career as the farmers' assistant at Datamars Livestock. Curious to learn more? Read the full story here.
Seamless billing with your Farm Source account
Works on phone, tablet and desktop
Best-in-class customer success
Ongoing updates and new features
Real-time alerts and notifications
Lifetime warranty
Ida's Features
Ida detects heat to notify you up to 5 hours before the optimal insemination window begins. That helps increase submission rates without a cent spent on tail paint or extra labour. Other notifications for fertility-related problems and calving let you react quickly.
Early detection of health issues can save expensive treatment costs and lost productivity. Ida uses data from your farm that might indicate illness and generates alerts before most humans notice a problem.
Sorting through and interpreting complex data is time-consuming. Ida’s Analytics simplifies the task and presents useful information in clear behaviour charts.
Ask Ida a few simple questions to measure the effects of operational changes on your cows’ behaviours. Your decision-making is more informed, and results can be shared with your team in just a few taps.
Watch how Ida can help at your farm
Our Successes
Hear from our customers around the world about working with Ida
"The best customer care by a long shot"
Andrew Wiffen uses artificial intelligence animal monitoring system Ida to monitor his cows on his farm in New ZealandThe award-winning New Zealand farmer who got his highest-ever in-calf rate with Ida
Chris Poole of Cloverlea farm in New Zealand uses Ida, the intelligent dairy assistant that uses cow sensors to help farmers have more productive and sustainable farms