We're Connecterra

Over-the-fence conversations between an entrepreneur and a dairy farmer sparked an idea to use artificial intelligence to solve his neighbor’s daily challenges. Today, this idea has grown into an Amsterdam-based company with a presence in 18 countries and a product that is used by stakeholders across the dairy industry. 

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Meet the team behind Ida

Ida was born from our belief that technology can empower farmers to increase productivity while reducing the impact on the planet. Our team is a mix dairy and tech industry veterans from 19 different countries. Together we bring the spirit of Silicon Valley into farmers’ fields. We are continual innovators who challenge the status quo and strive to use technology for good. We also believe people—farmers and communities—will always come first.

Our Partners

We partner with best-in-class companies in the global dairy industry.

In the news

The latest stories and updates on Connecterra and Ida

  • Connecterra welcomes Min Zhu as Chief Financial Officer

    Effective January 4, 2021, the former WeTransfer executive joins the mission of empowering farmers to increase productivity while reducing the impact on the planet.

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  • Connecterra lands €7.8M for its AI-driven AgTech to accelerate industry digitization

    Connecterra's €7.8M represents the biggest series B funding round completed by a Dutch AgTech company active in farm animal technology. This is also the largest ever series B investment secured by a European livestock tech company.

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  • Connecterra and ABS Global Announce Partnership

    We are thrilled to announce a new agreement with U.S.-based ABS Global, a world leader in bovine genetics and reproduction services.

    Beginning in early 2022, ABS will introduce Ida as a digital solution that enables improvements in fertility, health and animal welfare to its customers in Wisconsin, Minnesota, Illinois, Iowa, and South Dakota. ABS Trusted Advisors will also gain access to the Ida Enterprise.

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